Daily Insurance Industry News
Daily Insurance Industry News
Friday 26th of April 2019
November 27, 2012

Aviva launches driver behavioural app

by Gill Montia

Story link: Aviva launches driver behavioural app

Aviva is encouraging safe drivers to save up to 20% on their comprehensive car insurance by using its driver behavioural app, which has launched on the Google Play app store following successful testing.

The app uses smartphone technology to record a motorist’s driving style, covering acceleration, braking and cornering.

At 200 miles, it gives an individual driving score which Aviva will then use to calculate any personalised discount the motorist has earned – amounting to up to 20% off their premium.

The insurer’s retail director, Steve Treloar, comments: “We’re really pleased with the test phase of ‘Aviva Drive’ and have been encouraged by the feedback we’ve received from motorists who used the app.”

He adds: “To help make it even better, we’ve made a number of changes including giving motorists hints and tips on how to improve their driving, and the ability to share scores and badges using social media networks.”

Aviva has promised not to penalise motorists whose driving doesn’t come up to the standard set by the app and is hopeful that using smartphone technology in this way will enable further tailoring of premiums to individual drivers.


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