Daily Insurance Industry News
Daily Insurance Industry News
Friday 26th of April 2019
October 17, 2012

LV= offers 5% discount on income protection

by Gill Montia

Story link: LV= offers 5% discount on income protection

LV= is offering a 5% discount on all income protection applications until 30th November 2012.

The discount, which will be included automatically in new quotations, comes ahead of the implementation of the EU gender directive, which will see the insurer switch protection to gender neutral rates on 1st December 2012.

All applications in the pipeline before this date are guaranteed to be accepted on gender specific rates, even if further medical evidence is required.

Mark Jones, LV=’s head of protection, comments: “The gender directive gives advisers the opportunity to talk to clients about protection, and our discount is an added incentive for men in particular to take out income protection now before prices rise in the new year.”


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