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Daily Insurance Industry News
Thursday 15th of November 2018
August 15, 2012

LV= launches personalised careers website

by Gill Montia

Story link: LV= launches personalised careers website

LV= has developed a new careers website based on a user’s location.

The content of the site is determined by the LV= office closest to a job seeker’s location and includes film footage and specific articles, in addition to providing a unique list of available jobs.

The technology works by identifying the user’s whereabouts via their internet protocol (IP) address which is then mapped to their nearest LV= office.

However, the insurer is keen to reassure that the software used is non-invasive and privacy-sensitive because it estimates a user’s location using local service information (often the telephone exchange) and not their specific home or work location.

LV= HR director, David Smith, comments: “Looking for a new job can be a time consuming process, so by providing a personalised service based on a candidate’s location we can improve the efficiency of their search ensuring that they are only presented with relevant information to help them more easily identify suitable roles.”

According to LV=, this is the first time IP recognition has been deployed on an employer’s career website.

 

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