Daily Insurance Industry News
Daily Insurance Industry News
Monday 21st of January 2019
August 14, 2012

Aviva pilots pay-how-you-drive insurance

by Gill Montia

Story link: Aviva pilots pay-how-you-drive insurance

Aviva pilots pay-how-you-drive insurance

Aviva is proposing to use smartphone technology to create individual driver profiles that will be used to calculate tailored “pay-how-you-drive” premiums.

Aviva RateMyDrive, which is about to enter its next trial stage, monitors motorists for 200 miles, including acceleration, braking and cornering.

The data is then turned into an individual score which helps determine the motorist’s premium, with safer drivers earning a discount of up to 20%.

The insurer’s retail director, Steve Treloar, comments: “We believe this innovative use of smartphone technology will benefit all safe drivers, regardless of age or gender.”

He adds: “Unlike traditional ‘black box’ telematics solutions, Aviva RateMyDrive app only needs a small amount of data – typically 200 miles – to create an individual driver profile.”

The app is free to download and uses the customer’s own smartphone, so there is no need for motorists to have a black box installed in their car.

So far it has been tested by Aviva staff and the insurer is now looking for 5,000 motorist with android smartphones to complete its research.

Anyone interested in taking part can find out more by visiting the company’s website.


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