Daily Insurance Industry News
Daily Insurance Industry News
Monday 21st of January 2019
May 18, 2011

Liberty announces World Cup sponsorship

by Richard Kilner

Story link: Liberty announces World Cup sponsorship

Global property and casualty insurer Liberty Mutual Group has stated that Liberty Seguros in Brazil has signed an agreement with FIFA, making it a FIFA World Cup National Supporter for the FIFA Confederation Cup 2013 and the 2014 FIFA World Cup Brazil.

The involvement of Liberty Seguros is the first by an insurer and makes it the Official Insurance Provider of the FIFA World Cup 2014.

Liberty Mutual Group Chairman and Chief Executive Officer Edmund F. Kelly explained that a global company was required to consider the best way with which to communicate to a diverse audience.

Kelly went on to describe the 2014 World Cup as a unique opportunity to associate the Liberty brand with the most important event of the world’s most popular sport.

The agreement is already in effect and runs until October 2014.


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