Daily Insurance Industry News
Daily Insurance Industry News
Thursday 18th of October 2018
January 27, 2011

LV= appoints non-executive director

by Richard Kilner

Story link: LV= appoints non-executive director

LV=, the mutual insurance, retirement and investment group, has announced the appointment of Cath Keers as a non-executive director.

Keers brings more than two decades of experience in both the marketing and sales sectors to the firm and will broaden the diversity of the board by bringing to it her wide-ranging knowledge from the retail sector.

Prior to joining LV= she worked as a customer director for O2, reorganising the firm and its strategy to better deliver for customers.

Keers is also a non-executive director of Royal Mail group, Telefonica and the Children’s Mutual, and before joining O2 worked for Next, Avon, BSkyB and Thorn EMI.

Her appointment increases the board to nine members, and she joins fellow non-executives Dennis Holt (chairman), Gill Nott, John Edwards, Ian Reynolds, and Mark Austen.

Group Chief Executive Mike Rogers has warmly welcomed Keers to the firm, and praised her strong marketing experience and excellent insight.


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