Daily Insurance Industry News
Daily Insurance Industry News
Friday 19th of October 2018
December 10, 2010

RAC offers new way to get breakdown cover

by Richard Kilner

Story link: RAC offers new way to get breakdown cover

Motorists can now take advantage of a revolutionary new approach to breakdown cover, launched by the RAC.

The firm is offering a unique retail gift card which provides cover for a single breakdown incident, at a cost of £29 and valid throughout the UK.

RAC has collaborated with gift card firm InComm to distribute the cards via 600 Shell forecourt outlets around the country, with further outlets to be added in 2011.

Gift card/voucher sales are expected to surpass the £4bn milestone in 2010, according to The UK Gift Card and Voucher Association (UKGCVA), a 50% surge over the last 10 years.

RAC Marketing Manager Shirley Gabriel explained that gift cards were proving more popular than ever, and that the RAC was the only such firm offering cover via gift cards.

The coverage is personal, and is therefore valid regardless of whether the vehicle belongs to the driver or someone else.

Cards must be redeemed within six months, and coverage is valid for 12 months.


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