Daily Insurance Industry News
Daily Insurance Industry News
Monday 27th of May 2019
December 8, 2010

Europ Assistance unveils new signature

by Gill Montia

Story link: Europ Assistance unveils new signature

Europ Assistance has launched a new “signature”, which is being rolled out today across the group’s 36 companies worldwide.

“you live we care” is intended to reflect a positioning that highlights support for customers in all of life’s circumstances “from the most routine to the most exceptional”, while the concept of “care” is intended to reflect individual attention, cover, continuous protection and trust.

The use of blue and red in the signature apparently underlines the continuity in the development of Europ Assistance, while the handwriting script font expresses the human relationship the company has with its customers.

The launch precedes the deployment of the group’s 2011-2015 strategic plan, as it seeks to become the most innovative company in its sector.


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