Daily Insurance Industry News
Daily Insurance Industry News
Friday 22nd of February 2019
February 26, 2010

Know Your Flood Risk campaign gains momentum

by Richard Kilner

Story link: Know Your Flood Risk campaign gains momentum

The Environment Agency has issued a report indicating that the terrible floods of 2007 affected some 48,000 homes.

The cost per house was up to £30,000, with businesses having to fork out £112,000 to get their firm back up and running.

As the dangers of flooding become more widely known, 150 persons have signed up to the National Flood Forum and Landmark Information Group’s ‘Know Your Flood Risk’ (KYFR) campaign.

The members come from a range of backgrounds including government at local and national level, flood protection specialists and housing developers.

The campaign aims to increase awareness, and to provide support to homeowners and property professionals against the dangers of flooding.

Director Rupert Evans, of specialist flood risk consultancy Evans Rivers and Coastal Ltd, has said he believes floods will become increasingly commonplace and that awareness must be raised.

James Sherwood-Rogers, MD of Landmark Legal and Financial, has pointed out that the last decade has seen three major floods, destroying thousands of homes.

He went on to say that increased awareness will help those at risk reduce their exposure to the dangers of flooding.

The floods in Cumbria during November last year caused damage totalling around £200m, according to the ABI.

In addition, the Environment Agency has concluded that one in every six English homes is at risk of flooding and that £20bn needs to be spent on flood defences by 2035.


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