Daily Insurance Industry News
Daily Insurance Industry News
Wednesday 22nd of May 2019
January 18, 2010

MIB and Top Gear unite to promote car insurance

by Richard Kilner

Story link: MIB and Top Gear unite to promote car insurance

The Motor Insurers’ Bureau (MIB) have teamed up with topgear.com to quiz visitors to the popular TV programme’s website about getting into uninsured vehicles.

The partnership is part of the MIB’s Stay Insured campaign, which is seeing the organisation emphasise the importance of insurance to motorists, particularly young drivers.

Young motorists are more likely to cause accidents, especially in the first 12 months of driving.

Drivers can check that their vehicle is insured by using the Motor Insurance Database (askMID.com).

Uninsured drivers are fivefold more likely to be involved in an accident, and add £30 to the insurance premium of honest, insured motorists.

Lack of insurance is a serious transgression and can lead to vehicle seizure, 6 penalty points (at least) on the licence, a £200 fine and a further £150 in recovery fees and proof of proper insurance is required in order to get the vehicle back.

In October last year, Richard ‘Hamster’ Hammond, one of Top Gear’s presenters, endorsed specialist young driver insurer Young Marmalade.

Young Marmalade offers learner drivers cheap and flexible insurance through its Provisional Marmalade product, encouraging younger motorists to get insured from the start of their motoring life.


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