Daily Insurance Industry News
Daily Insurance Industry News
Wednesday 22nd of May 2019
January 17, 2008

ABC Offers Cover Through Open GI

by Stewart Douglas

Story link: ABC Offers Cover Through Open GI

A division of insurers the LV= Group, ABC Insurance, has today revealed that it has signed a distribution agreement with the Open GI interface which will enable it to market its private car insurance cover through the network of brokers linked in to the system, in a move designed to broaden the availability of the product and the company’s reach in the private car market.

The move comes as the latest in a long line of additions to the Open GI platform, which links insurance brokers and intermediaries from throughout the UK with a range of remotely accessible resources – from policy documentation to supporting marketing materials and sales advice.

As such, the management at ABC Insurance have suggested that the move could see a more widespread uptake of its insurance cover amongst the private car market, within which it sees its opportunity for key expansion over the coming twelve months. Following on from its released on the SSP and CDL software infrastructures, ABC’s venture onto the widespread Open GI system looks set to further its availability to independent insurance brokers.

Amongst certain of the innovations available with its launch on Open GI is a two tiered pricing structure, which allows brokers to sacrifice a portion of their commission in order to provide a lower priced policy without sacrificing cover, in a move designed to allow some degree of flexbility on price negotiation.

Managing Director of ABC, Phil Bunker was today said to be delighted with the potential opportunities arising from the launch of their product on the Open GI database.

“We’re pleased our car insurance policy is now available to brokers through Open GI. This software house supports 27,000 users across more than 2,000 brokers of every size, a large number of which are very much ABC’s core target market.”


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