Aviva’s TV annuity ad banned
by Gill Montia
Story link: Aviva’s TV annuity ad banned
An Aviva TV ad, which features a retired couple sitting at a table in a sunny garden, has been banned by the Advertising Standards Authority (ASA). In the advertisement, a man states “Aviva got me nigh on 20% more income from my pension pot …”, then at the end of the ad a voice-over states: [...]
Chucked out TV packaging a marker for thieves
by Gill Montia
Story link: Chucked out TV packaging a marker for thieves
Churchill has advice for football enthusiasts who are proposing to buy a new television set to watch the World Cup. According to the insurer’s research, 18% of households are planning on upgrading their TV for the spectacle, with 5% having already done so. However, indiscretion over the disposal of the packaging can provide potential burglars [...]
Aviva tackles retirement market with TV campaign
by Gill Montia
Story link: Aviva tackles retirement market with TV campaign
Aviva is tackling the UK’s retirement market with a marketing campaign, including TV advertising, to be launched this week. The thrust is designed to encourage consumers to take action at retirement and shop around for an annuity, possibly boosting retirement income by up to 20%. The TV advertisement features comedian Paul Whitehouse visiting a number [...]
Quinn targets SMEs with TV ads
by David Masters
Story link: Quinn targets SMEs with TV ads
Ireland-based insurer Quinn Group has launched a new TV advertising campaign promoting its commercial insurance to Irish SMEs. Research by Quinn found many small businesses in Ireland are unaware of the firm’s commercial insurance arm. “We have over one million customers in Ireland and the majority of them do not have an appreciation of the [...]
Top Gear’s insurance fraud blunder
by David Masters
Story link: Top Gear’s insurance fraud blunder
Insurance advice from Top Gear presenters should not be taken seriously, a financial expert has warned. In this week’s episode of the popular motoring TV show, presenter James May advised young drivers that they could slash their insurance premiums by getting their mum or dad to insure their car for them. “The only realistic way [...]
