Higos Insurance Services launches second TV advertising campaign
by Brian Turner
Higos Insurance Services is launching a second television advertising campaign, building on the success of its first campaign in May 2012.
The insurance broker’s second campaign launches on ITV1 in the West region at 19:58 today, Friday 1st March, at the end of the first episode of Coronation Street. The region covers 14 of Higos’ branches.
The 30 second advert will be shown approximately 45 times over a two week period, in a combination of evening and daytime slots. Positions have been secured in prime time shows including Coronation Street, Emmerdale, Mr Selfridge and Broadchurch.
Neil Wyatt, Marketing Manager at Higos Insurance Services Ltd, said: “We are very excited to be back on the screen with a second television advertising campaign. Television is an effective platform for targeting our audience and our first campaign proved successful in raising awareness of our brand and generating new business.
“Our advertisement highlights the value of a local high street broker and the need for comprehensive, knowledgeable and helpful advice.”
Higos made history when it became one of the first brokers to have a non-animated TV advertisement campaign last year.
Ian Gosden, Managing Director of Higos Insurance Services Ltd said: “We remain fully committed to providing clients with a comprehensive range of products and quality service and our advertisement reflects this.”
The advert was filmed in the company’s Worle office and Higos employee Anna Hodges once again has a starring role.