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Daily Insurance Industry News
Sunday 21st of January 2018
December 5, 2012

Direct Line adds home insurance to comparethemarket.com

by Gill Montia

Story link: Direct Line adds home insurance to comparethemarket.com

Direct Line adds home insurance to comparethemarket.com

From today, home insurance via Direct Line brands, Churchill and Privilege, and strategic partner brands, Nationwide and Sainsbury’s Bank, are available on comparethemarket.com.

The insurer says the move reinforces its multi-channel distribution model.

Direct Line chief executive, Paul Geddes, adds: “This builds on the successful launch in July of motor insurance products through this channel.

“Our relationship withcomparethemarket.com supports our retail general insurance strategy and gives even more customers more choice in how they can access some of the leading retail brands in our portfolio.”

 

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