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Daily Insurance Industry News
Sunday 21st of January 2018
November 22, 2012

“Digital Neighbourhood” advances on local crime

by Gill Montia

Story link: “Digital Neighbourhood” advances on local crime

Sixty per cent of Britons say they are already using, or would be open to using, digital channels to stay one step ahead of local crime.

According to new research from Legal & General, residents are already using, or are open to using, email updates from the police (56%), e-newsletters (56%), local community email groups (50%), online forums (42%), local blog (42%), Facebook (38%) and Twitter (23%) to help beat crime in their area.

The finding mark the progress of the “Virtual Neighbourhood”, where residents are coming together online to share information on crime and feel safer in their homes as a result.

Over two fifths of respondents (43%) said they are concerned about crime in their area, and nearly three quarters (74%) believe it is the responsibility of local residents to help keep communities safe.

Cities where respondents are most worried about local crime are Leicester (55%), Liverpool (54%), Manchester (54%) and Leeds (52%), and over half of respondents in each of these cities are already using digital channels to stay informed.

Other key findings from the research show:

Over a third (37%) of Brits using digital channels to stay in touch with their neighbours admit they are using more channels than they were a year ago.

It’s not just the younger generations who are driving this trend – over a quarter (26%) of those aged 55 and older who are using digital channels to keep in touch with their neighbours say they are using more channels today than they were a year ago.

Social networks are a popular choice with those aged 55 and over, with a quarter (25%) identifying Facebook as a channel they are already using, or would consider using, to stay informed about local crime.

 

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