Daily Insurance Industry News
Daily Insurance Industry News
Monday 16th of July 2018
February 27, 2012

The Rose Bowl to become The Ageas Bowl

by Richard Kilner

Story link: The Rose Bowl to become The Ageas Bowl

Ageas has announced a new partnership between itself and the home of Hampshire cricket, The Rose Bowl.

As part of the six year deal The Rose Bowl will be rebranded as The Ageas Bowl.

The venue has hosted acts including REM and Billy Joel, and last year made history as site of the first Test match on the south coast when England faced Sri Lanka.

The location will be enhanced with the expansion of an existing golf course and the construction of a new four star, 175-bedroom hotel.

Ageas UK Chief Executive Officer Barry Smith expressed the firm’s delight at the new partnership, adding that it offered an excellent platform to raise the profile of the Ageas brand.


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