Daily Insurance Industry News
Daily Insurance Industry News
Saturday 20th of January 2018
December 15, 2011

Willis launches “game-changing” placement tool

by Gill Montia

Story link: Willis launches “game-changing” placement tool

Willis has launched WillPLACE, an online tool that helps match its clients’ insurance needs with the most appropriate insurers.

The new facility allows the broker’s placement professionals to gather data about insurers’ risk appetites around the world and, with the help of a proprietary matching algorithm, make comparisons with clients’ specific risks.

Using the new system, Willis risk advisors can work with their clients to assign a variety of weightings to their priorities, which may include price competitiveness, claims service and underwriting focus, among others.

According to the broker, WillPLACE is unique in the industry because it has been developed first and foremost around the needs of clients.

The firm’s chairman and chief executive officer, Joe Plumeri, comments: “This game-changing placement tool is central to Willis’ client-centric strategy and represents a dramatic innovation within our industry.”

He adds: “WillPLACE in many ways represents the future of broking and a deeper, more collaborative relationship between Willis and its clients.”


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