Daily Insurance Industry News
 
 
Daily Insurance Industry News
Tuesday 23rd of December 2014
November 23, 2011

Telematics encourage safer driving

by Richard Kilner

Story link: Telematics encourage safer driving

Britain’s young drivers are being encouraged to drive more safely thanks to the introduction of telematics technology, according to The Co-operative Insurance.

More than a third (35%) of drivers are driving in an ‘excellent’ way, with a small proportion (5%) guilty of ‘poor’ driving.

The Young Driver scheme was launched earlier this year and measures a number of driving behaviours, such as cornering and speed.

The behaviours are scored from one to five (poor to excellent respectively) and those who score well on a consistent basis are rewarded with premium discounts.

At present 97% of male drivers have received discounts, slightly ahead of women, of whom 92% have earnt a discount.

Director of General Insurance David Neave said that the figures showed that motorists were responded to the firm’s ‘carrot’ approach, adding that, whilst the telematics scheme was in its infancy, there was great potential for even more safe driving by using the available technology.

Yesterday ABI Director General Otto Thoresen praised the use of telematic ‘black box’ systems that encourage safer driving.

 

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