Return of Aviva’s Big Picture campaign
Aviva’s “You are the Big Picture” campaign has returned, following last year’s Autumn launch.
This year’s campaign gives people around the world the chance to have a “moment of recognition” in the form of a photo and personal message projected onto London’s National Theatre.
In addition, each person who uploads a photo and message via Facebook will receive a collage of words in the shape of their face, with the words taken from their Facebook profile.
If selected at random for projection, the artwork will be projected together with the photo onto the National Theatre’s Lyttelton flytower, and streamed on YouTube.
For each photo and message uploaded, the insurer will donate £2 to Save the Children as part of its international Street to School programme, which helps street children with their education and training.
Aviva’s chief marketing officer, Amanda Mackenzie, comments: “We were delighted by the response to ‘You are the Big Picture’ last year; almost 60,000 submitted their photographs, from more than 200 countries, and it’s hugely exciting to strike a chord with people in this way.”
She adds: “With this next phase of the campaign, we’re inviting anyone in the world to share their message about what matters most to them.”
Category: Aviva News
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