Daily Insurance Industry News
Daily Insurance Industry News
Tuesday 24th of April 2018
March 8, 2011

Bupa launches new ad campaign

by Richard Kilner

Story link: Bupa launches new ad campaign

Bupa has today announced a new multi-million pound campaign launched to complement the firm’s repositioning to offer products and services beyond core health insurance.

The Helping You Find Healthy campaign, which begins TV advertising from 10 March, is a multi-platform campaign and replaces the animated shapes that formed Bupa’s previous advertising series.

The new campaign will feature through a range of media, including digital, outdoor, and TV, and emphasises the fact that considerations of health vary greatly depending upon the individual in question.

Group Development Managing Director Martin George has said that the essence of the campaign goes to the core of what Bupa does and why the firm does it.

George added that the firm was committed to providing a wide range of health products and services to help people in differing circumstances stay as healthy as possible.


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