Standard Life repositions with refreshed logo
Standard Life is repositioning its brand and has refreshed its logo.
According to the life and pension’s provider, the group will be launching several new propositions during 2011, alongside an enhanced “adviserzone” and employee wealth benefits platform, which should be available to intermediaries by the end of March.
The repositioning will be accompanied by a new customer communications strategy that involves a phased review of all customer and intermediary literature, plus an extensive overhaul of websites.
Chief executive, David Nish, comments: “We have made a substantial investment in understanding what people need and in building products and services that are relevant to an evolving financial landscape.”
He adds: “We have refreshed our visual identity to provide a clear outward signal of our brand repositioning and the forward thinking approach we are taking to people’s long-term savings needs.”
In December, Standard Life acquired Focus Solutions, which provides software to the financial services industry.
The move was consistent with the group’s intention of stepping up investment in its leading corporate and retail propositions.
For example, the combination of Focus’ technology with Standard Life’s Wrap platform should deliver an end-to-end solution incorporating point of sale, customer relationship management, tax wrapper and investment trading.
Category: Insurance News, Standard Life News
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