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Daily Insurance Industry News
Sunday 21st of January 2018
January 25, 2011

Aviva private motor sales soar in Swinton tie-up

by Gill Montia

Story link: Aviva private motor sales soar in Swinton tie-up

Aviva private motor sales soar in Swinton tie-up Aviva private motor sales soar in Swinton tie-up

Aviva has reported that the successful roll-out of its personal lines pricing to Swinton’s 570 branches and three call centres has more than doubled sales of its private motor offering, year-on-year.

The integration of the firms’ systems has allowed Swinton brokers to offer Aviva’s private motor product at a price that is more in line with the direct marketplace, while customers continue to benefit from the guidance and expertise of a broker.

The insurer’s head of personal lines, Sam Hudson, comments: “With the personal lines market remaining highly competitive, our investment in technology means that we can provide brokers with access to more competitive private motor rates so they can react to market changes quickly.”

Swinton’s insurer development manager, Steve Foster, adds: “The integration of our motor quote engine with Aviva’s dynamic web-based rating engine has meant that we can access the real-time pricing system, creating a transparent alignment between direct and broker prices.”

According to Mr Foster, “there is a clear appetite amongst our customers for a competitively-priced offer, delivered through our brokers”.

 

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