Friends Provident International appoints UK sales director
by Gill Montia
Friends Provident International has appointed Irvine Baxter to the role of UK regional sales director, reporting to Bob Pain, international sales director.
Mr Baxter has over 25 years of experience in the life and pensions business, most recently at AXA Wealth International, where he led the offshore team and product development, apparently contributing to a 300% increase in sales.
Commenting on the appointment, he says: “The UK offshore market is an area that I am very familiar with and it’s a great way to start the New Year.”
Friends has also announced that it is relocating its head office to the One New Change development in the City of London, moving from nearby Wood Street.
The change follows the acquisition of the majority of AXA’s UK life business by parent company, Resolution Ltd, in September, and comes ahead of the planned launch of the combined business as Friends Life, in April 2011.