Consumer data boosted as Callcredit acquires The Trading Floor
Callcredit Information Group has acquired The Trading Floor in a move that its says will allow the group to offer a comprehensive range of services from an “unparalleled” data pool.
The Trading Floor, based in Sowerby Bridge, was established in 2005 and claims to have developed the largest multi-channel transactional database in the UK.
The merger of the companies should therefore deliver access to the names and addresses of 41 million UK consumers, selectable by a combination of demographic, behavioural and transactional variables.
In addition, it will provide access to one of the largest sources of email addresses, mobile telephone numbers and landline telephone numbers in the UK.
Callcredit marketing solutions managing director, Christopher Savage, says: “The acquisiton of The Trading Floor brings our clients the freshest and most responsive data available in the market.”
The Trading Floor managing director, Chris McDonald, adds: “The strategic fit with Callcredit is excellent and we are excited about combining the wealth of available data to develop an innovative suite of propositions to help our clients drive even stronger returns for their marketing investment.”
Category: Insurance News
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