LV= launches 50 Plus TV campaign
LV= is launching a new TV advertisement for its 50 Plus life insurance plan.
The ad, which has been designed by creative agency “redtag”, will air on terrestrial, satellite and cable channels from today.
Featuring grandparents reminiscing at their favourite beauty spot, the promotion aims to highlight the importance of family, life events and planning for the future.
LV=’s direct 2 consumer marketing and brand manager, Geoff Bates, says: “We get a lot of feedback on the reasons why our customers buy our over 50s product, and the new advertisement demonstrates so clearly that protecting families is at the heart of our business.”
The policy is available to 50 to 80 year olds living in the UK and provides guaranteed cover with a cash lump sum payable on death, without the need for a medical or answering any health questions.
Category: Companies News, Insurance News, Life Insurance News, LV= News
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