Post-ash travellers seek out comprehensive cover
Greenlight has reported a rise in search volumes for travel-related insurance, with searches increasing from 896,000 to 932,000 since January.
According to the search engine marketing agency, the recent volcanic ash cloud episode has prompted consumers to seek out policies that offer more comprehensive cover.
By contrast, searches for home insurance products dropped from 1.3 million to 476,000.
Other key findings from the company’s recent research are as follows:
There were 3.1 million searches performed in April for insurance-related products, a month-on-month decrease since Greenlight’s January 2010 report, when search volume totalled 4.3 million;
Car insurance-related terms accounted for 56% of searches followed by travel insurance (29%) and home insurance (15%);
In terms of natural searches, MoneySupermarket was the most visible website followed by Confused.com and GoCompare.
AXA attained 18% visibility and ranked at position 12, having previously featured outside Greenlight’s top 60 advertisers in January.
The findings also suggest that aggregators are spending more in the paid search space to effectively “buy” visibility.
Category: Axa Insurance News, Insurance News, Travel Insurance News
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