Recession-proof Brits happier than five years’ ago
Aviva is claiming that almost two thirds (63%) of Britons feel happier now than five years’ ago, and that seven out of 10 are actually content with their current situation.
Research in the form of the Aviva Feel-Good Insight Study also indicates that relationships, security and health hold the most sway with regard to a sense of wellbeing.
According to the insurer, the most commonly cited “happiness factors” are: enough income to pay for essentials (85%); good health (85%); stable and secure family life (81%); getting married or meeting a soul mate (73%) and spending an anniversary with a partner (58%).
However, 35% of those questioned felt undervalued or unappreciated in life and to remedy this, Aviva has launched its “Tell Us Your Story” campaign, which invites the public to recognise those who have made a positive impact on their lives or in the community, over the past year.
The study has also provided a “contentment” map of the UK’s 10 largest cities.
The residents of Edinburgh are the happiest, while Londoners are the least likely to be found smiling and whistling a tune.
In between, and in descending order, come Liverpool, Bristol, Manchester, Glasgow, Leicester, Birmingham, Sheffield and Leeds.
Aviva marketing director, Gary Price, comments: “It is interesting to see that, despite the recession, the last five years have allowed many to reassess what is truly important to them in life.”
Category: Aviva News, Health Insurance News, Insurance News
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