Aviva exposes Mr & Mrs home insurance customer
Having studied 10-years’ worth of data, Aviva has come up with a portrait of Mr and Mrs home insurance customer.
The Smiths live in The Cottage on High Street with two cars in the drive, one of which is a Ford Fiesta.
Their most popular holiday destination is Spain but when at home they can commonly be found eating dinner while watching Eastenders on a 32-inch wide television.
The research also reveals that Mr and Mrs Smith are most likely to live in a three-bedroom detached house built around the turn of the 20th Century and nestled between neighbours, Mr and Mrs Jones at Rose Cottage, and Mr and Mrs Williams at The Bungalow.
The average homeowner values their possessions at £28,000, including furnishings, clothes and personal belongings, and are most likely to claim for accidental damage, with the typical claim costing over £350.
The top five items replaced in the home after being stolen, lost or damaged are: 32“ Toshiba television; Samsung Laptop; Sony Playstation 3 Slim 120GB Console; Samsung Tocco Lite mobile and an Xbox 360 Elite Console.
Mrs Smith is more likely to make a household claim than Mr Smith, making a claim every 8.5 years compared to just over nine years.
Category: Aviva News
Visited 1550 times, 1 so far today
Comments (0)
Trackback URL | Comments RSS Feed
There are no comments yet. Why not be the first to speak your mind.