Data integration central in improving customer service
A survey commissioned by Sterling Commerce has identified the top two priorities for the global insurance sector during the economic recovery as improved customer service and improved operational efficiency.
The study also highlights the challenges in data integration that blight progress in both these areas.
According to the business applications specialist, the insurance industry suffers from “severe data movement challenges” that affect its ability to meet customer demands.
At the same time, Sterling’s report recommends that firms need to rebuild customers’ trust by meeting expectations for “anytime” access to their insurance provider, across multiple communication channels.
On profitability, the study highlights the benefits of eliminating costly error-prone manual processes through automation, and the simplification of claims processing and policy administration.
Sterling Commerce global financial services industry executive, Jim Gahagan, comments: “As in many industries, the insurance market faces dramatic risk and opportunity as the economy turns around.”
Category: Insurance News
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