Endsleigh puts faith in online operations
The student insurance specialist is making the change following a review of consumer preferences in buying insurance which prompted the launch of a new website.
Designed and built in partnership with e-commerce experts, Salmon, the new site can understand more about a user’s journey, allowing the content and propositions displayed to mirror a customers’ needs.
The insurer’s managing director, Ian Passmore, believes the site leads the market place in terms of new technology and its ability to create an “exceptional and intelligent” customer experience.
He explains: “A customer searching for a specific cover requirement, such as ‘cheap car insurance’, in Google will no longer be subject to generic propositions … the Endsleigh webpage displayed will be 100% tailored to that specific request.”
For returning visitors, the solution automatically checks the knowledge that Endsleigh already holds and produces complementary products and offers.
Meanwhile, customers buying insurance over the telephone are invited to create an online account which allows the site to display a personal homepage when they visit Endsleigh online.
Last autumn, the company appointed ntl:Telewest Business (part of the Virgin Media Group) to help support its online operations.
At the time, Endsleigh calculated that over 80% of its insurance and financial services business originated from the Internet, and the upgrade speeded up quotations and policy production.
Category: Companies News, Employment News, Insurance News
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