Zurich named Marketer of the Year

by Richard Kilner

Story link: Zurich named Marketer of the Year

Global insurer Zurich Financial Services Group has won the Direct Marketing Association’s (DMA) Marketer of the Year Award.

The award is given to a firm or individual who has combined corporate and environmental responsibility with a direct contribution towards marketing excellence during the course of the last year.

Zurich’s Chief Marketing and Communications Officer Arun Sinha has described the award as a great honour for the firm and its staff.

Sinha went on to say that the firm had not only enjoyed an enhancement of its global brand awareness, but also an industry leading shift towards a more customer-centric approach.

DMA’s Director, Award Programs, Barbara Parker has said that Zurich is an innovative business, adding that the HelpPoint campaign was a benchmark for other firms wishing to strengthen their customer relationships.