GoCompare’s plans to outwit Aleksandr the meerkat
GoCompare.com has announced its first ever multimillion advertising venture in an effort to win back business lost during Comparethemarket.com’s meerkat campaign.
GoCompare’s TV ads will feature fictional opera singer Gio Compario singing ‘Go Compare’ to the tune of George M Cohan’s classic song ‘Over There’.
Compario’s larger than life personality and songs will let people know they could save on insurance premiums by visiting GoCompare.com.
Gio Compario was conceived by veteran ad-designers Chris Wilkins and Sian Vickers. His songs are sung by Welsh opera singer Wynne Evans and dubbed onto the adverts.
The adverts debuted across all commercial TV channels this week.
Category: Companies News, Insurance News
Comments (2)
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Does anyone know who plays the character Gio Compario in the ad? My mother is convinced he’s a holiday rep she met in Italy earlier this year…please, please, please help me prove her wrong!
Whoever is responsible for this advert should be smacked in the face with an anvil.