Meerkat Aleksandr delivers award for comparethemarket.com
comparethemarket.com has won the Marketing Initiative of the Year Award for its highly recognised compare the meerkat adverts, starring Aleksandr Orlov, the Russian meerkat.
The award, given at the British Insurance Awards 2009, was given as the public and commentators alike gave a hitherto unprecedented response to Aleksandr’s on-screen antics.
Aleksandr’s catchphrase “Simples!” has become eminently well-known, and the adverts focus on his annoyance at people confusing comparethemeerkat.com and comparethemarket.com.
He now enjoys a following of 480,000 on Facebook, and has 19,000 Twitter followers.
The awards were hosted by Post Magazine and comedian Dara O’Briain and were attended by 1,800 of the industry’s leading professionals at the Royal Albert Hall.
comparethemarket.com’s managing director, Kal Samra, stated she was absolutely thrilled to have won the award, and went on to say that it was a reward for a new and innovative approach.
Category: Companies News, Insurance News
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