Allianz to launch as UK consumer brand

by David Masters

Story link: Allianz to launch as UK consumer brand

Germany-based Allianz, the world’s second biggest insurance firm, is preparing to launch itself as a consumer brand in the UK.

The company currently sells insurance products to British consumers through Cornhill, which it acquired in 1986, and pet insurer Petplan.

David Keel, marketing and communications manager, said the company is registering a number of product names and URLs, although currently has no fixed plans for the launch.

Potential brand names and URLs mooted by the insurer include Your Cover Home and Car Insurance, Keel said.

Allianz last year appointed UK-based ad agency Joshua G2. It is currently reviewing its global marketing strategy, with additional agencies to be appointed by the end of this year.

For the first quarter of 2009, Allianz reported operating profits of €1.4bn on revenues of €27.7bn.