Bupa International launches advertising campaign
Bupa International has launched a new print and online advertising campaign.
Under the “Healthcare. Everywhere.” banner, the medical insurance group is promoting its international cover for expatriates and their families.
The campaign has been created by FBH Incite and will appear across a number of international media titles with images that should reinforce brand awareness and publicise its worldwide support network.
In addition, the adverts will highlight Bupa International’s specialist health insurance cover for people working in the marine and oil and gas sectors.
The business currently has around 400,000 individual and commercial clients across 190 countries and according to commercial director, David Grint, “has seen unprecedented growth in the last couple of years, as more and more people live and work outside their home country”.
Mr Grint believes the expansion is being driven Bupa’s guarantee that its customers will receive the highest standard of medical care available and in a healthcare crisis, be repatriated or evacuated to the nearest centre of medical excellence.
News of the campaign follows last month’s announcement that Fiona McAnena has been appointed as group brand director.
Ms McAnena joined Bupa International from PepsiCo, where she held the post of vice-president, innovation.
Category: Companies News, Health Insurance News, Insurance News
Visited 2405 times, 1 so far today
Comments (0)
Trackback URL | Comments RSS Feed
There are no comments yet. Why not be the first to speak your mind.