Bluefin Insurance hires marketing director

by David Masters

Story link: Bluefin Insurance hires marketing director

Bluefin Insurance has appointed Peter Elliott as head of marketing.

Elliott joins the AXA-owned provider from Rushton International, where he worked as marketing director.

Prior to working at Rushton, Elliott led the Travelers’ insurance marketing team, where he developed UK-wide marketing, brand, and PR.

At Traveler’s, Elliott worked on developing joint marketing initiatives directly with brokers.

In his role at Bluefin, Elliott will be asked to deliver a results driven, co-ordinated marketing campaign.

Dave Ball, markets director at Bluefin, said: “Peter’s experience will undoubtedly help strengthen Bluefin’s overall proposition going forward.

“His appointment marks another exciting phase in building Bluefin’s brand awareness and service capabilities.”