Swiftcover’s Iggy Pop adverts spark controversy
Swiftcover’s choice of Iggy Pop to front its current £25 million advertising campaign has met with disapproval from the entertainment and music industries.
The online insurer is facing an investigation by the Advertising Standards Authority (ASA), having admitted refusing cover to professionals from both sectors.
Twelve complaints have been received so far but Swiftcover is arguing that Iggy Pop was chosen to appear in the commercials because of his attitude to life, rather than because he is musician.
The firm’s head of marketing, Tina Shortle, explains: “Insurance premiums are based on a number of different data, including the historic claims costs for specific occupations. This means that we do not provide cover to some professions that, according to that data, have a higher level of claim costs.”
The ASA says the complaints under investigation centre on whether it is misleading to suggest Iggy Pop has insurance with Swiftcover.
Words chanted by the topless Iggy during the commercial include “I got it Swiftcovered”.
Category: Companies News, Insurance News
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Swiftcover have been well and truly caught out with their misleading advertisement. Iggy is excluded on several counts according to Swiftcovers humongously large exceptions list.
Do you think Iggy is resident in the United Kingdom for at least 9 months of the year?