LV= home policies now on Gocompare.com

by David Masters

Story link: LV= home policies now on Gocompare.com

LV= has added its home insurance products to price comparison website Gocompare.com.

LV=’s eCommerce director Paul Wishman said: “We are very pleased to add our home insurance policies to Gocompare.com.

“We added car insurance in May last year and we have seen some really great sales results.”

Joining the Gocompare.com is part of LV=’s ambitious growth plan to become a top five general insurer by 2012.

Online sales will be key to achieving this target, with LV= home insurance now available from LV.com, and on three price comparison websites: confused.com, moneysupermarket.com, and Gocompare.com.

Gocompare.com chief executive Hayley Parsons said: “We are delighted to welcome LV= to the Gocompare.com home insurance panel.

“Our aim has always been to offer the customer the widest possible coverage across the market.”