Bupa announces senior marketing appointments
International health and care firm Bupa had made a brace of senior appointments in its marketing team.
Fiona McAnena takes up the post of group brand director and Sue Moore becomes marketing director of Bupa’s UK health insurance business.
McAnena assumes responsibility for enhancing the firm’s brand on the global stage, across all of its businesses, covering services in aged care, preventive health, hospitals and home healthcare, as well as health insurance.
She joins Bupa from Pepsico where she worked as VP of innovation, and during her career has also worked for Unilever and Kantar.
Moore presently occupies the role of marketing and communications director with Land Securities Trillium.
Moore spent 17 years with British Airways, during which time she occupied a wide range of brand and strategy positions.
In her new post she becomes responsible for marketing UK health and travel insurance, cash plan, critical illness cover and income protection to individual and business customers.
The two appointments follow on from the appointment of Tariq Siddiqui late last year to the post of international travel insurance leader and Max Bupa Health Insurance Limited gaining a new CEO in the form of Dr Damien Marmion.
Category: Employment News, Health Insurance News, Insurance News
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