HomeLet and Letsure transfer to Barbon brand

by Gill Montia

Story link: HomeLet and Letsure transfer to Barbon brand

Following Erinaceous Insurance Services’ rebranding exercise, the firm is reminding customers that its landlord and tenant insurance products, such as HomeLet and Letsure now operate as Barbon Insurance Group Limited.

Erinaceous was acquired by an investment company owned by its banks (HBOS, HSBC and Lloyds TSB), following its near collapse in April of this year.

The rebranding, which was completed earlier this month, forms part of a strategic review of the business and the firm’s executive chairman, Leslie Goodman, says it forms the bedrock of a new growth strategy.

Both HomeLet and Letsure are in the process of setting up a scheme that will provide Energy Performance Certificates for landlords.

The certificates will be required for new domestic rental property tenants from October this year.

The scheme will sit alongside a range of new products already developed by HomeLet for the UK rental market, including “portable” insurance policies for tenants and Landlords Portfolio Insurance, which offers a premium discount for investors with a number of properties.

The name Barbon is has been adopted in respectful memory of Dr Nicholas Barbon who is credited with introducing fire insurance for buildings following the Great Fire of London, in 1666.