BIBA adds Gocompare.com to its ranks

by Richard Kilner

Story link: BIBA adds Gocompare.com to its ranks

Gocompare.com has joined the British Insurance Brokers’ Association (BIBA).

BIBA has said it would like to see every other comparison site copy the Gocompare model.

The comparison website, which was launched two years ago, tailors its search results based on an individual’s specific needs and price.

It also fits in perfectly with BIBA’s desire for comparison sites to provide clear and unbiased information.

Gocomparison.com is leading the way with its model and clear information provision, according to BIBA chief executive Eric Galbraith.

Hayley Parsons, the website’s chief executive, has expressed delight at joining BIBA.