Green drivers prefer carrot to stick
Research conducted by price comparison website Tescocompare.com has revealed that a staggering 21 million people would consider changing their car for an eco-friendlier vehicle if the costs of doing so were cheaper and incentives were offered.
At present 2 million people claim to drive an environmentally friendly car.
The comparison site also discovered an age effect regarding green vehicles, with 8% of the over 55s driving green cars compared to half that figure for under 34s.
Wales and the south west are the greenest motoring areas in the UK, with 12% driving the greenest cars.
This contrasts starkly with London where, despite the congestion charge, only 4% of drivers have the most environmentally friendly vehicles.
Just one twentieth of British drivers are unconcerned by the environment, with 6% stating they would never buy a green car.
Interestingly, drivers seem far more persuaded by the prospect of carrots than worries about sticks.
Rather than hitting drivers with penalties for driving non-green vehicles, it seems that financial incentives rewarding green behaviour would be more effective.
Higher taxes or fuel prices would prompt a quarter of British drivers or less to buy a green car.
However, lower road tax or more competitive pricing would convince over 60% of drivers to buy a green vehicle.
The website has also revealed that, on average, a green car costs £50 more to insure than a typical car, a financial penalty that could be offset by making green vehicles exempt from insurance premium tax.
Category: Car Insurance News, Insurance News
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