Zurich Announce Experian Partnership

by Stewart Douglas

Story link: Zurich Announce Experian Partnership

Personal lines insurer Zurich has today announced a strategic development deal with information services group Experian that will see it overlook the company’s marketing campaigns over the course of the next year, particularly within its home and motor cover products.

The agreement will see Experian, best known for its credit rating information services, assist Zurich through its marketing division Experian Fusion in a move designed to enable the insurer to expand its market ubiquity and improve upon current leads to conversions statistics over the coming twelve months.

The move comes off the back of ongoing growth and business development at Zurich, who have traditionally been seen as an exclusively personal lines insurer. With ongoing centralised marketing efforts now likely to flow from the arrangement, it remains to be seen whether Zurich can help continue to increase its profile and market reach across its core sectors.

Speaking today on the arrangement, Mark Searles, chief marketing officer for the UK at Zurich said that the company were delighted to be working with Experian, with a view to improving its access to market, citing their experiance and expertise into the market would enable leverage from current and newly created sales leads over the coming twelve months.

Meanwhile Managing Director of Experian Fusion Martin Webley said that the high profile of Zurich as a client was a privilege for the company, a wholly owned subsidiary of the Experian group, and Fusion would endeavour to work closely with Zurich in helping achieve their mutual goals over the coming year.

It remains to be seen whether the arrangement will prove profitable for Zurich as it looks to consolidate its positioning within personal lines markets, and whether it can help improve the role of Experian in advising on marketing and customer targeting across the industry.