Online marketing manager joins Preferential

by Richard Kilner

Story link: Online marketing manager joins Preferential

Travel insurer Preferential has appointed Caroline Snedker as its online marketing manager, having previously outsourced its online marketing needs.

Snedker has five years of experience in the travel and marketing sector.

Her role will be to improve Preferential’s strategy in marketing its products through its website and creating a rise in revenue from the site will be her responsibility.

Developing the online strategy to create a competitive advantage will be key to success, Snedker has said.

Preferential’s MD, Steve Nickerson, welcomed her appointment, describing the firm’s online strategy as key to the insurer’s development in a range of market sectors and stating that Snedker’s appointment highlights the importance of online marketing to the firm.