Call Connection Call For More Over 80s Cover

by Stewart Douglas

Story link: Call Connection Call For More Over 80s Cover

Insurance lead broker Call Connection has today addressed its intentions to team up with a leading insurance provider within the niche over 80s insurance market, to capitalise on the UK’s aging population and a lack of adequate cover in the marketplace at present.

Call Connection currently trades in customer leads for insurance companies, buying and selling data to insurers across the UK. Its announcement today suggests a desire to capitalise on what it sees as a potential market for development, within the over 80s insurance category.

Its announcement today saw it partner with niche insurer Castle Cover to provide cover in household, travel and motor insurance to the high risk, high yield octogenarian market, which until now has seen relatively little in the way of insurance provision as a result of the multifarious risks associated with old age.

Furthermore many within Call Connection’s targeted market have actually been proactively refused insurance for a range of services solely as a result of their age - a situation it says is grossly unfair, and looks to change with its drive towards more comprehensive senior cover packages.

Speaking today on the decision, marketing boss Andy Cole said that Castle Cover would continue to support aging markets in their insurance products, in order to ensure that vital insurance was provided to those older citizens that have been largely overlooked traditionally.

The move is designed to enter the growing over 80s marketplace, which looks set to expand over the coming decades with UK population trends heading towards old age. An increasing number of the UK population are now over the age of sixty five, which will naturally continue over the course of the next few decades. As such Call Connection has been one of the first insurance firms to step in and acknowledge the growing market there with today’s announcement.