Direct Line Boosts Business Product Portfolio

by Stewart Douglas

Story link: Direct Line Boosts Business Product Portfolio

Leading insurer Direct Line has today announced two further product lines within its new commercial product catalogue, which has seen it move from an exclusively consumer-driven insurer into more lucrative commercial markets, mainly at the small to medium business niche.

The announcement today saw the launch of the commercial property and shop cover products, which will follow on from the others already under the Direct Line for Business umbrella by providing insurance services to smaller businesses to cover potentially crippling losses from property damage.

The Direct Line for Business range of products is the company’s first venture into the commercial insurance market, having exclusively sold within home and motor markets until now, bringing its brand to the forefront of the marketplace for consumer insurance buyers as a virtual household name.

The range of cover, which includes innovative products like buy to let cover for investment mortgage holders in light of the recent upsurge in that market, has proven popular amongst brokers and end clients alike since its introduction, and has led the company to devise a growing number of policy products to help provide more all round insurance cover for the small businesses it deals with throughout the UK.

As one of the most prominent retailers of car and home insurance products in the UK, Direct Line has made the move into commercial markets in a bid to expand its reach into the wider insurance market and leverage its existing strong brand image in relation to its traditional product offerings.

Speaking today as to the new products launched, a spokesperson for the commercial arm of the business said that their value for money products would appeal to individual traders and small businessmen looking for cover at an affordable rate to provide protection for their trading.