Direct Line Buy To Let Product To Be Released

by Stewart Douglas

Story link: Direct Line Buy To Let Product To Be Released

Direct Line insurance has today announced it has launched an insurance policy designed specifically for owners of buy to let property investments, targeting those with medium sized investment portfolios in the short term.

The policy is designed to reflect the growing trend towards buy to let as a business model, and is designed to provide cover for smaller to medium sized investment businesses operating within the UK.

The range of cover on offer will protect content loss, loss of rent and buildings insurance for structural damage with a buy to let perspective, as compared to traditional property insurance packages.

The line will also come with the availability of added extras to the insurance policy to provide investors with the chance to tailor their coverage, in order to provide a more complete policy in relation to their specific investment business.

The line will be marketed as part of the Direct Line for Business product range which will be unveiled over the course of this month to industry insiders and brokers. Targeted at small business owners and individual investors, the policies will combine flexibility with specific business coverage, including the new buy to let line announced today.

At present Direct Line is heavily involved in motor insurance sectors, as well as within the home insurance domain. Its move into small scale commercial insurance is designed to establish the brand as a provider of wider insurance lines than its traditional scope, paving the way for increased product innovation over the coming years.

Direct Line spokeswoman Gill Murphy said today that small business customers will be able to benefit from the Direct Line commitment to service and experience within the insurance market, with policies designed to cater for their individual needs. The range will be unveiled towards the end of October.