Daily Insurance Industry News
 
 
Daily Insurance Industry News
Sunday 23rd of November 2008
October 3, 2007

Massive Boost in Sales for Select & Protect

by Richard Kilner

Story link: Massive Boost in Sales for Select & Protect

Select & Protect have seen their household Median Policy sales figure increase by 92% in the last few months.

The impressive surge in sales has been attributed to the launch of the unique Elements proposition.

With Elements, a pioneering multiple insurer proposition, brokers are for the first time able to offer identical quotes on a single common policy, underwritten by Norwich Union, Allianz and Zurich.

There has been a rapid growth in go-betweens since Elements was unveiled, with 400 brokers registering with Select & Protect in the last few months.

Paul Firkins (head of sales) puts the unmitigated success of the unique Elements down it combining a comprehensive product with a good price, thus making it easy to sell.

The Elements design was due to an involved consultation between Select & Protect and a variety of brokers, the well-thought out nature of the product explaining its big impact on the market.

 

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