AA Overhaul Management In Saga Merger

by Stewart Douglas

Story link: AA Overhaul Management In Saga Merger

The AA Insurance senior management structure has undergone a significant overhaul today following the completion of its merger with Saga worth approximately £6.2 billion, which will see the companies controlled by a single entity with establishing cross platform selling a priority.

The move is designed to allow easier integration of both Saga and the AA’s existing insurance division, and sees four Saga employees fill the high ranking roles within the news company. It is unclear as to whether the four directors left on their own accord, or under influence from the management of the new company.

The chief executive of the AA is also expected to join his high profile colleagues in leaving, after a statement made ion June this year to that effect. When he leaves, he will join Paul Wolf, Martin Sawkins, Trevor Didcock and Kevin Sinclair as the fifth senior level employee to leave as a result of the Saga merger.

The merger will see the existing operations of both the AA and Saga Insurance combine, opening up a larger customer base to both and allow cross-sales channels to be established more effectively within each respective niche market.

The merger had been on the cards for some months, awaiting approval from authorities and appropriate funding arrangements to be organised. Many analysts are now expecting Saga to act as the more controlling force behind the new group, particularly in light of some recent high profile appointments from within Saga employee ranks.

Stuart Howard of Saga has now been named finance director for the newly formed group, and it is expected he will be joined in the new management structure alongside Janet Thompson and Andrew Strong over the next few weeks as the newly formed group settles in to life as a single entity.

Whilst both brands will remain in tact, the background operation will be shared by the new larger group through a newly established holding company.