Confused.com Answers Direct Line

by Gill Montia

Story link: Confused.com Answers Direct Line

Confused.com, the UK insurance search engine, has criticised Direct Line’s new advertising campaign which suggests that buying insurance using online comparison sites does not necessarily provide consumers with the best products.

Direct Line maintains that price comparison sites are the online equivalent of insurance brokers but evidence exists to show that they have reduced the price of insurance whilst also allowing consumers to compare additional policy benefits, such as courtesy cars, discounts on a variety of services and money-back offers.

Direct Line is part of the RBS Group, which is the only major insurance group that does not participate in independent comparison sites. Confused.com estimates that almost half of all car insurance bought online is purchased through its website and it is currently introducing a new charging structure for insurers, aimed at encouraging them provide quotes to a broader range of people.